Daniel Frumhoff's profile

Landor: New Years Card “New Year, New Beginnings”

Landor: New Years Card “New Year, New Beginnings”

Landor: New Years Card “New Year, New Beginnings”
Letterform W: Created by the Paris Office

For Landor’s New Years Card, the Marcom team creatively directed and collaborated with global offices in the network to design an animated typeface that celebrated all of Landor. We wanted to create a culturally relevant card, get input from all of the regions, and make sure we were represented as a global company. The final card combined these letters to form the message “New Year, New Beginnings.” © Landor

Contest Winner:
2023 Communication Arts: Featured Work, Landor: Holiday Card
2023 Art Directors Club: 102nd Annual Awards, Finalist + Merit Winner

Letterform A: Created by the London Office
Letterform E: Created by the Geneva Office
Letterform N: Created by the Chicago Office
Letterform I: Created by the Paris Office
Letterform U: Created by the Mexico Office
Letterform B: Created by the Mexico Office
Letterform J: Created by the Milan Office
Letterform U: Created by the Cincinnati Office
Letterform Y: Created by the London Office
Letterform Q: Created by the San Francisco Office
Letterform B: Created by the Mexico Office

Credits
Daniel Frumhoff, Designer/Art Director
Peter Knapp, Chief Creative Officer
Frederic Granon, Creative Technologist
Landor, Agency
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Landor: New Years Card “New Year, New Beginnings”
Published:

Landor: New Years Card “New Year, New Beginnings”

For Landor’s New Years Card, the Marcom team creatively directed and collaborated with global offices in the network to design an animated typefa Read More

Published: